As the US economy goes into a slow growth mode I’ve been increasing my exposure to China. Currently my direct China investments only hold a 4% allocation in my portfolio. My goal is to increase this to 6-7% by mid-summer. I’d like to have 15% allocation to the combination of Europe and China. My actual exposure to China is more than 4% because some of my other holdings have substantial China exposure, like Apple (APPL) my largest single holding alone representing 5% of my investments. In the most recent quarter, Apple sold more iPhone’s in China than in the US.
My strategy in China is to go with the sector winners where possible. Here are my picks; all have provided double-digit returns in the last 12 months.
Baidu (BIDU): Baidu is the “Google” of China, it services including maps, news, video and encyclopedia searches. Baidu completely dominates China just as Google does the Western world. Google has only 3% of the China search traffic and 90% of the rest of the world. I’ve held Baidu for a number of years.
Ctrip International (CTRP): Ctrip is the “Expedia” of China. As a matter of fact Ctrip just acquired a 38% equity stake in eLong, a Chinese competitor, some of this stake came from Expedia another investor in eLong. This stock just hit its 52 week high on Friday, up over 100% in the last 12 months. Ctrip’s mobile app has over 800 million downloads and in Q1 about 70% of all of the company’s online transactions were mobile.
iShares China Large Cap ETF (FXI): This is my catch-all for all the large corporations in China that trade on the Hong Kong Exchange. FXI track the FTSE China 50 Index which includes the 50 largest companies in the Chinese equity market that are available to international investors. It currently is trading close to its 52 week high, yet only has a P/E of 13. It has returned over 70% in the last year. If you are going to only own one Chinese stock, this is the one to own.
NetEase (NTES): NetEase, operates an interactive online community across multiple areas, including Online Game, Advertising, E-mail and E-commerce. Similar to Yahoo in the US, it offers news, information, community and communication services, such as photo albums, instant messaging, online personal ads, and online video. Their e-mail services are used by a lot of large corporations. It too is now trading close to its 52 week high and has gone up more than 100% in the last 12 months.
Vipshop Holdings (VIPS): Vipshops has a unique on-line “flash sales” business that really doesn’t have an equivalent in the US. I’ve held VIPS for many years and it’s gone through a recent stock split. This is a controversial stock and can be volatile. They are also a regular discount retailer with many of their own brands, maybe like a smaller version of Amazon or WalMart.com. This is probably the riskiest China stock that I own, and my cost is so low that I really don’t want to sell it and pay a substantial capital gains. This stock can easily return 10-15% or more a year and is a great “trading stock” if you have a short-term outlook.